Company
Who pays, and on what
The party carrying the risk buys the software. The producer never does. Pricing follows the thing you are accountable for, not the number of people who log in.
01
The rule that decides everything else
The grower never pays. A cost passed to a producer is a cost deducted from a producer, and a record they were charged for is a record they will not trust. The sponsor — the scheme, the packhouse, the programme, the fund — buys it.
This is enforced in the commerce model rather than promised in a sentence.
02
What we will not price on
Logins. Records created. Modules enabled. Dashboard views. Every one of those rewards us when you do more work, which is the wrong incentive and — more practically — invites a renewal conversation about usage rather than about outcome.
- Banded by producers under management and hectaresDone — The scale of what you are accountable for
- A pilot priced as a season, with a stated go/no-goDone — Scope moves before price does
- Per-seat and per-login pricingNot yet — Refused. It prices the wrong thing
03
Currency
Priced in the currency the counterparty's obligation is denominated in. Where a local currency would make a multi-season contract unreadable, we price in USD and say why in the term sheet rather than absorbing a translation risk neither side priced.